| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms
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| Autores: |
Torres, Antonio, Jr.
Akridge, Jay T.
Gray, Allan W.
Boehlje, Michael
Widdows, Richard
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| Data: |
2008-01-14
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| Ano: |
2007
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| Palavras-chave: |
Customer relationship management (CRM)
Marketing
Strategy
Information technology
Cluster analysis.
Agribusiness
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| Resumo: |
Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is performing at a high level, as compared to those not satisfied with the performance of their CRM initiative. Cluster analysis was used to develop a taxonomy of respondents based on their perceived CRM performance. The resulting clusters are then profiled on both demographic variables as well as a core set of activities/behaviors to better understand key differences in the CRM programs of agribusinesses.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
28192
http://purl.umn.edu/8169
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| Editor: |
AgEcon Search
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| Relação: |
International Food and Agribusiness Management Review>Volume 10, Issue 01, 2007
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| Formato: |
25
application/pdf
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